A Co-opetition-Based Approach to Value Creation in Interfirm Alliances

• DOI: 10.1177/0149206313515525
• Publication Date: 2013-12-12T03:42:51Z
• Authors: Rajnish Kumar Rai
• Keywords: Optimal distinctiveness theory; Value (mathematics); Coopetition; Co-Creation

This study underlines the limitations of commonly used proxies to measure value creation in interfirm alliances and addresses these two ways. First, this adopts a co-opetition-based approach theoretically conceptualizing as three-dimensional construct argues that addition “common benefit” “private benefit cooperation ” (generally known benefits”), third dimension, namely competition should also be considered an integral dimension creation. Second, by analyzing data collected from 155 firms five high-technology research-intensive sectors India engaged 288 characterized varying degree co-opetition, empirically validates distinctiveness three dimensions presents 17-item multidimensional scale