Macromarketing Roundtable Commentary—The Export of Marketing Education

• DOI: 10.1177/0276146711406443
• Publication Date: 2011-09-22T00:54:15Z
• Authors: Alan Bradshaw; Mark Tadajewski
• Keywords: Globe; Neoliberalism (international relations); Macromarketing

It is increasingly common for western universities to recruit marketing students from across the globe, and in particular notionally “developing” economies. This practice raises questions a variety of issues: can smuggle discourses subalternity into classroom; it construct education as an agent globalization; undermine commitments maintaining criticality subject area; result all manners pedagogical challenges; raise huge amounts money universities; reconstitute object export. These issues get heart age ever-increasing commercialization general tendencies neoliberalism. To explore phenomenon, interdisciplinary roundtable discussion was held at Royal Holloway, University London, on September 8, 2010. The participants here present short statements outlining their positions regarding education, not just teaching learning but also product export time globalization, neoliberalism political–economic transformations.