YouTube/ Bilibili/ TikTok videos as sources of medical information on laryngeal carcinoma: cross-sectional content analysis study

• DOI: 10.1186/s12889-024-19077-6
• Publication Date: 2024-06-14T08:06:48Z
• Authors: ZeYang Liu; YiWen Chen; Ying Lin; MaoMao Ai; DongLing Lian; YuanHui Zhang; YanXiong Shen; Feng Yu
• Keywords: Upload; Biostatistics; Cross-sectional study

Abstract Background YouTube, a widely recognized global video platform, is inaccessible in China, whereas Bilibili and TikTok are popular platforms for long short videos, respectively. There many videos related to laryngeal carcinoma on these platforms. This study aims identify upload sources, contents, feature information of Bilibili, TikTok, further evaluate the quality. Methods On January 1, 2024, we searched top 100 by default sort order (300 total) with terms “laryngeal carcinoma” “throat cancer” “喉癌” TikTok. Videos were screened relevance similarity. Video characteristics documented, quality was assessed using Patient Education Materials Assessment Tool (PEMAT), Information Quality Index (VIQI), Global Score (GQS), modified DISCERN (mDISCERN). Results The analysis included 99 YouTube 76 from 73 Median lengths 193 s (YouTube), 136 (Bilibili), 42 (TikTok). demonstrated higher audience interaction. had lowest ratio original contents (69.7%). Treatment most topic while that prognosis Solo narration common style across all uploaders predominantly non-profit organizations self-media doctors (TikTok), authors having highest certification rate (83.3%). quality, PEMAT, VIQI, GQS, mDISCERN, varied platforms, generally showing scores. professional performed better than non-professionals based GQS mDISCERN Spearman correlation showed no strong relationships between Conclusions social media can help public learn about knowledge cancer some extent. achieves best flow, but However, still needs enhancement. We need more ameliorate carcinoma. Content creators also should be aware certification, originality, shooting. As refining algorithm will allow users receive high-quality videos.