Drivers of global media attention and representations for antimicrobial resistance risk: an analysis of online English and Chinese news media data, 2015–2018

Risk Communication
DOI: 10.1186/s13756-021-01015-5 Publication Date: 2021-10-23T17:02:36Z
ABSTRACT
How antimicrobial resistance (AMR) risk is communicated in news media can shape public understanding and the engagement of different sectors with AMR. This study examined online attention for AMR analyzed how was using a global sample English Chinese articles.A total 16,265 8335 relevant to risk, respectively, published 2015-2018 were retrieved from professional media-monitoring platform, examine its drivers, which, 788 articles six main English-speaking countries three Chinese-speaking territories drawn constructed-week sampling content analysis.Media mainly fluctuated around official reports or scientific discovery risks solutions but seldom inappropriate use (AMU), not consistently increased response World Antimicrobial Awareness Week. The analysis found that (1) heterogeneous medical terminologies 'superbug' frame most commonly used define risk; (2) temporal increase communicating microbial evolution as process identified communication about AMU general consumers cause remained inadequate; (3) multifaceted consequences individual actions be taken tackle inadequately communicated.The should encouraged reoriented communicate more by enable collective conseuqences encourage one-health approach tackling
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