Exploring quality and its value in the Italian olive oil market: a panel data analysis

• DOI: 10.1186/s40100-018-0102-8
• Publication Date: 2018-04-17T11:41:39Z
• Authors: Anna Carbone; Luca Cacchiarelli; Valentina Sabbatini
• Keywords: Value (mathematics); Product Differentiation

Olive oil markets, both traditional and new ones, are changing rapidly with vertical as well horizontal differentiation that increasingly play a role in featuring demand supply. The paper explores the effectiveness of different quality clues creation value high segments Italian olive market by applying hedonic price model. Data come from one oldest most reputed guides Flos Olei which reviews around 250 producers their products. study covers three production years (from 2012 to 2014) so that, besides OLS estimations, panel data analysis is also conducted. Main results indicate consumers give features directly related product, raw material used process; also, kind producer area affect price. Moreover, shows emerging experts releasing valuable information about quality. On contrary, European schemes, such those for product origin organic production, do not bring additional explored segments.