Strategy and Entrepreneurship: Decision and Creation Under Uncertainty 1

• DOI: 10.12660/joscmv1n1p12-23
• Publication Date: 2018-08-06T13:53:51Z
• Authors: Igor Tasic; Tales Andreassi
• Keywords: 05 social sciences; 8. Economic growth; Entrepreneurship; 0501 psychology and cognitive sciences; Effectuation; New Ventures

This work looks at the decision process of entrepreneurs when they create a new businessin an atmosphere uncertainty and without clear objectives, using notion 'effectuation'. The effectualapproach suggests that, company is just beginning, emphasize howmuch can afford to lose try as many different strategies combinations resource possible,given resources that are already under their control. objective this article, therefore, toexamine if, what extent, build companies in real world effectuation.