Trust, Satisfaction, and Loyalty Formation in Electronic Commerce

• DOI: 10.12720/jiii.2.3.228-232
• Publication Date: 2014-06-26T01:07:33Z
• Authors: Maizatul Akmar Is...; Nader Sohrabi Safa
• Keywords: 0502 economics and business; 05 social sciences

Web based oriented services have become an integral part of peoples' life during the last decade. Less error, mistake, cost, and process time are advantages Electronic Commerce (E-commerce) for buyer seller. Ease use usefulness E-commerce been led to popularity this phenomenon. A numerous number customers visit register on commerce sites, but they never buy anything or purchase a little stuff online due lack trust, satisfaction loyalty. Loyal important asset companies. Converting inactive non-profitable active profitable by creating satisfaction, loyalty is main aim research. conceptual framework shows customer's formation technological, organizational customer factors. Data was collected questionnaire using Likert scale. Statistical analyses confirmed reliability validity model. The outcomes show that factors significant effect E- trust technological satisfaction. E-trust E-satisfaction lead E-loyalty in E-commerce. 