Idea Logics and Network Theory in Business Marketing

• DOI: 10.1300/j033v09n03_02
• Publication Date: 2003-08-20T18:04:05Z
• Authors: Catherine Welch; Ian Wilkinson
• Keywords: Network theory

ABSTRACT We argue that the model of relationships and networks proposed by IMP group in terms actors, activities resources (AAR), which forms basis much research, needs to be extended incorporate a fourth dimension relations networks, namely ideas or schemas. These schemas are way managers make sense their world interactions taking place with other organizations represent different kind dynamical force shaping relationship network development. use an longitudinal case study illustrate role firms' evolution business consider research management implications arising from this additional dimension.