Searching for Experiences

• DOI: 10.1300/j073v12n04_01
• Publication Date: 2003-11-19T16:30:32Z
• Authors: Yong-Hyun Cho; Youcheng Wang; Daniel R. Fesenmaier
• Keywords: Promotion (chess); Destination management; Destination Marketing

Abstract Destination marketers are increasingly providing opportunities for Web-based virtual tours in their destination promotion efforts. However, it appears that the concept of "virtual tour" remains undefined and little attention has been paid to potential impact both from industry academic perspectives. The purpose this study is conceptualize notion tour examine effects on tourism marketing. Propositions developed throughout paper highlight properties tour. Implications discussed as how organizations could better market destinations by utilizing