Long-Haul Travel Attitude Construct and Relationship to Behavior—

• DOI: 10.1300/j073v20n01_01
• Publication Date: 2006-10-24T13:33:59Z
• Authors: Ruomei Feng; Liping A. Cai; Yu Zhu
• Keywords: Value (mathematics)

Abstract Consumers' attitude has been extensively examined in general marketing literature. Empirical work tourism is also abundant on the subject. However, most extant studies were lacking conceptual foundations. This was particularly evident research field of long-haul pleasure travel. The current study designed to contribute by applying molar model multidimensional expectancy-value attitudes (MEVAs) travelers, with two specific objectives: (1) identifying an construct travel, and (2) examining relationship between elements need recognition travelers. Using a secondary survey data, identified as consisting eight dimensions travel arrangement, price-value, aversion, timing cold winter avoidance, preference for attractions, novelty activity level, length It found that first six useful predicting likelihood individual be traveler, intender, or nonintender concluded MEVAs appropriate applicable studying attitude-behavior