Using YouTube to Disseminate Effective Vaccination Pain Treatment for Babies

• DOI: 10.1371/journal.pone.0164123
• Publication Date: 2016-10-03T13:56:28Z
• Authors: Denise Harrison; Jodi Wilding; Amanda Bowman; Ann Fuller; Stuart G. Nicholls; Catherine M. Pound; Jessica Reszel; Margaret Sampson
• Keywords: Information Dissemination

Background Infant vaccinations are necessary for public health, but painful, causing distress to the infant and caregivers. Breastfeeding sucrose effectively reduce infants' pain during vaccinations, these strategies recommended in health care provider (HCP)-targeted education vaccination guidelines. However studies show infrequently used. YouTube is a popular medium publicly share watch videos, many consumer posted videos distressed infants being vaccinated with no treatment. The aims of this study were evaluate reach impact consumer-targeted video demonstrating use effective reduction vaccinations. Methods A brief showing two was onto on October 2013. One breastfed another received by mouth before injection. link viewer survey visible banner near end video. An intensive strategically planned knowledge dissemination strategy using media, social media messages professional organizations took place promote Data analysis survey, analytics terms number views, country viewers, comments relating 12 months after posted. Results Twelve posting, had 65,478views, 68 comments, 245 likes, 17 dislikes, 90 shares. Average duration time 65% completed 156 (0.24%) viewers; (58%) answered as HCPs 66 (42%) parents. Survey results showed that persuasive; intent or support breastfeeding high both parents viewing Comments often emotional nature, related anti-vaccination (n = 26, 38%); effectiveness positive personal experiences 21, 32%); research team promotion 12, 18%); pro-vaccination 6, 8%) barriers 3, 4%). Conclusion treatment viewed large numbers people around world, however response rate linked extremely low. Using has an extensive reach, it difficult behaviours practices.