Consumers’ opinions on warning labels on food packages: A qualitative study in Brazil

• DOI: 10.1371/journal.pone.0218813
• Publication Date: 2019-06-26T17:39:55Z
• Authors: Priscila de Morai...; Laís Amaral Mais; Neha Khandpur; Mariana Dimitrov ...; Ana Paula Bortole...; Mariana Tarricone...; Carla Galvão Spin...; Carlos Felipe Urq...; Patrícia Constant...; Fernanda Baeza Sc...
• Keywords: Exploratory research; Consumption; Nutrition facts label

This study aimed to assess consumers' uses of and opinions on the current Brazilian food label their reaction introduction a front-of-package warning label. We conducted 12 focus groups among diverse sample adult consumers, broadly assess: (1) perceptions about label, (2) implementing guide purchases. Data was analyzed with triangulation researchers using an exploratory content analysis, which allowed codes emerge from data. The frequency across compared by gender socioeconomic status explore differences these sociodemographic factors. Codes were divided into six main themes: "Reasons for labels"; "Barriers (3) "Requirements new label"; (4) "Perceived influence consumption behaviors"; (5) child (6) "Perceptions manufacturers labels". Participants used labels check nutrient ingredient information but format technicality displayed often made inaccessible, particularly those low status. Most participants supportive display products considered them useful inform Women believed that they children would reduce foods labels, while men reported more polarity in intentions. For children, result either stopping intake entirely or continued without changes amount. results highlight potential support healthier behaviors both consumers children.