Quantify the role of superspreaders -opinion leaders- on COVID-19 information propagation in the Chinese Sina-microblog

• DOI: 10.1371/journal.pone.0234023
• Publication Date: 2020-06-08T17:24:47Z
• Authors: Fulian Yin; Xinyu Xia; Nan Song; Lingyao Zhu; Jianhong Wu
• Keywords: 0301 basic medicine; China; Blogging; SARS-CoV-2; Science; Q; Pneumonia, Viral; R; COVID-19; Models, Theoretical; Disease Outbreaks; 3. Good health; Betacoronavirus; 03 medical and health sciences; Health Communication; Medicine; Humans; Public Health; Coronavirus Infections; Pandemics; Social Media; Research Article

Effective communication of accurate information through social media constitutes an important component of public health interventions in modern time, when traditional public health approaches such as contact tracing, quarantine and isolation are among the few options for the containing the disease spread in the population. The success of control of COVID-19 outbreak started from Wuhan, the capital city of Hubei Province of China relies heavily on the resilience of residents to follow public health interventions which induce substantial interruption of social-economic activities, and evidence shows that opinion leaders have been playing significant roles in the propagation of epidemic information and public health policy and implementations.We design a mathematical model to quantify the roles of information superspreaders in single specific information which outbreaks rapidly and usually has a short duration period, and to examine the information propagation dynamics in the Chinese Sina-microblog. Our opinion-leader susceptible-forwarding-immune (OL-SFI) model is formulated to track the temporal evolution of forwarding quantities generated by opinion leaders and normal users.Data fitting from the real data of COVID-19 obtained from Chinese Sina-microblog can identify the different contact rates and forwarding probabilities (and hence calculate the basic information forwarding reproduction number of superspreaders), and can be used to evaluate the roles of opinion leaders in different stages of the information propagation and the outbreak unfolding.The parameterized model can be used to nearcast the information propagation trend, and the model-based sensitivity analysis can help to explore important factors for the roles of opinion leaders.