Investigating ‘Fear of Missing Out’ (FOMO) as an extrinsic motive affecting sport event consumer’s behavioral intention and FOMO-driven consumption’s influence on intrinsic rewards, extrinsic rewards, and consumer satisfaction

• DOI: 10.1371/journal.pone.0243744
• Publication Date: 2020-12-14T18:39:01Z
• Authors: Jeeyoon Kim; Younghan Lee; Mi-Lyang Kim
• Keywords: Consumption; Moderation; Intrapersonal communication; Consumer behaviour; Affect

This study posits that Fear of Missing Out (FOMO) can function as an extrinsic motive stimulating sport event consumption by inducing consumers to overcome leisure constraints. Also, FOMO-driven is proposed affect experience for being grounded on than intrinsic rewards. In Study 1, the moderation FOMO between intrapersonal and structural constraints media viewing intention are tested. 2, relations among consumption, rewards (i.e., enjoyment), social adherence), consumer satisfaction assessed. 1 results support notion boost through two mechanisms: directly lifting negative effect intention. shows a stronger link rewards, reward marginally but negatively associated with reward, predictor satisfaction. Overall, identified meaningful though its effects arguable. Implications marketing discussed.