A conceptual framework of the sexual objectification of women in music videos

• DOI: 10.14198/fem.2023.42.02
• Publication Date: 2023-07-10T09:58:58Z
• Authors: Miren Gutiérrez; Cristina Ubani
• Keywords: Sexualization; Objectification

Feminist theory has extensively explored the sexualization of women’s images across time. Women are sexually objectified in music videos, TV series, ads, cinema, video games, and other types audiovisual content. Scholarship acknowledged, for instance, that visual objectification news, publicity, cinema can lead to discrimination gender-based violence. Audiovisual content is especially impactful, while digital a broader more immediate reach than On one hand, consumption videos among minors rising. influence normalization gender violence stereotypes girls boys. Despite its importance, until now, there no conceptual framework women videos. What elements compose sexual videos? dimensions does it encompass? Can they be operationalized serve as basis further analysis? Based on literature review analysis by three experts five most popular YouTube 2020, this article offers new reference. This topic relevant age platforms because, once these online public domain, become biased algorithmic decision-making.