Honey consumer's perception: are brazilian consumers familiar with stingless bee honey?

• DOI: 10.14393/bj-v40n0a2024-68089
• Publication Date: 2024-05-15T14:04:02Z
• Authors: Ana Carolina Fluck; Fernando Reimann ...; Olmar Antônio Den...; Bianca Pio Ávila; Kátia Maria Cardinal; Patricia Pinto da...; Leonardo Piffer d...; Rodrigo Macagnan; Márcia Arocha Gul...
• Keywords: Stingless bee

Stingless bees have a fundamental important role in the economies and traditions of South America indigenous cultures. Are mainly responsible for pollination several plant species. This way, aim was to identify if Brazilian consumers know stingless bee honey its sensorial characteristics, what is consumption this, as well generate information assist development productive chain specie. A closed structured questionnaire with 20 questions used participants were invited via social media. Data collected November 2020. The statistical analyses performed related description, characterization frequencies. In addition these,, multivariate analyzes, word association responses performed. It clear that most some confusion between sensory physical characteristics from native Apis mellifera. lack knowledge product can cause problems both handling sale consumption. Another interference would be linked taste, when we highlight acidity less sweetness this pot-honey, consumer often deduce damaged or not good origin. There little awareness benefits qualities honey. Many are still unaware differences breeding sites bees. Still, large part these associates quality Mellifera.