Decisions on Investing Social Funds in Technology Research and Development Based on Cognitive Psychology

• DOI: 10.14704/nq.2018.16.6.1597
• Publication Date: 2018-09-12T11:54:40Z
• Authors: Zhiqin Xie; Xiaoyan Cao; Yan Liu; Xia Wu
• Keywords: 9. Industry and infrastructure; 0502 economics and business; 05 social sciences; 8. Economic growth; 3. Good health

With the rapid development of economy, it is an important task for Chinese private corporates to complete industrial upgrading in fierce competition and maintain vitality competitiveness. One factors serious shortage R&D investment. Cognitive psychology introduced this paper, focusing on relationship between cognitive bias business managers decision-making mechanism corporates. The model established through theoretical analysis, that affect decisions are analyzed discussed, more than 200 selected discuss influence different by empirical analysis. results show overconfident have positive impact intensity corporate, however, overly optimistic negative corporate. Finally, based management practice, perspective psychology, paper delivers countermeasures suggestions how improve quality decision corporates, enriches provides a reference construction new market economy countries.