Factors influencing continued use intentions in mobile shopping: the case of South Korea

• DOI: 10.1504/ijbem.2020.106203
• Publication Date: 2020-04-02T11:39:01Z
• Authors: Dae Wan Kim; Simon Lee; Wen Li
• Keywords: Anticipation (artificial intelligence); Mobile commerce; Early adopter; Empirical Research; Mobile internet

With the rapid diffusion of smartphone use, mobile shopping (m-shopping) has become one most common ways to buy and sell products services through wireless internet based on devices. Given importance long-term use intentions, this paper provides an empirical analysis factors influencing continued intentions toward m-shopping. Six m-shopping characteristics were derived from a literature review three perspectives, research model was developed expectation-confirmation by incorporating trust in conjunction with motivators anticipation into original framework. In addition, moderating effect examined shed some light domain. The results indicate that all except for ubiquity had considerable influence confirmation verify differences between early late adopters