E-commerce satisfaction based on synthetic evaluation theory and neural networks

• DOI: 10.1504/ijcse.2020.109399
• Publication Date: 2020-09-09T11:42:02Z
• Authors: Jiayin Zhao; Yong Lu; Hao Ban; Ying Chen
• Keywords: Consumer satisfaction

The rapid development of e-commerce has led to the increasing role satisfaction in more fields. Therefore, customers' opinion become a necessary for success related companies. E-commerce satisfaction, as key factor affecting performance enterprises, research hotspot academia. This paper proposes synthetic evaluation model and logistics based on fuzzy dynamic weighted respectively. A modified ASCI analysis method structured equation is also proposed compare with method. Beyond this we have evaluated consumer review data. And corresponding suggestions are given operation enterprises.