Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation

• DOI: 10.1509/jimk.18.4.1
• Publication Date: 2010-11-01T17:56:52Z
• Authors: Mathew Hughes; Silvia L Martin; Robert E Morgan; Matthew J Robson
• Keywords: Ambidexterity; Cost leadership; New Ventures

Abstract This study examines the pivotal role of ambidextrous innovation in strategy–performance thesis export ventures high-technology international new venture (INV) firms. To date, literature on INVs has failed to consider strategy interplay approaching markets overseas. Building resource-based view firm, authors empirically examine relationships among competitive strategy, ambidexterity, positional advantage, and performance. In context Mexican INVs, find that ambidexterity codetermines both marketing differentiation cost leadership advantages, together these link performance gains. The reveal strategies positively influence respectively. They observe hybrid advantage inversely. Moreover...