From garbage to COVID-19: theorizing ‘Multilingual Commanding Urgency’ in the linguistic landscape

• DOI: 10.1515/multi-2022-0009
• Publication Date: 2022-05-18T21:08:11Z
• Authors: Michael Chesnut; Nathaniel Ming Cu...; Sungwoo Kim
• Keywords: Signage; Directive; Linguistic Landscape

Abstract Across the globe signage which conveys directives regarding appropriate behavior in public, such as ‘Do Not Enter’ signs, is made multilingual ways that other not. This paper examines two examples of multilingualism directive signs within Seoul, South Korea order to theorize what gives rise while remains monolingual. Examination Vietnamese and Arabic on prohibiting illegal disposal household garbage side streets English, Chinese, Japanese mask-required due COVID-19 Seoul subway system allows for a robust analysis shapes inclusion additional languages signage. We posit construction differently speaking who seen likely disobey stated regulations alongside desire by authorities minimize effort required respond rule breaking results commanding urgency The concept emphasizes role enforcement practices have shaping multilingualism, an important development understanding this form Multilingual especially relevant it deployed emergency contexts pandemic.