The use of key in projecting face-threatening acts in televised political debate

• DOI: 10.1515/text-2014-0025
• Publication Date: 2014-11-11T17:04:03Z
• Authors: Gerard O’Grady
• Keywords: Salience (neuroscience); Face-to-face

Abstract Before the 2010 UK general election leaders of three major political parties engaged in televised debates. In debates they were prohibited from directly engaging with one another and infringing on their rivals’ speaking rights. The attempted to exercise power through positive face attacks. Previous evidence has indicated that United Kingdom quality attacks are more severe than social-identity I investigate communicative value key, pitch height initial onset syllable, which pitched attacks, illustrate type, amount, key changed across final debate there was an increased use high added salience It noticeable only candidate behind polls consistently selected boost his others tended mid key. selection established context attack be understood show a fuller understanding work requires account implicatures generated by prosodic selections such as