Subgroup Prejudice Based on Skin Color Among Hispanics in the United States and Latin America

• DOI: 10.1521/soco.20.3.198.21104
• Publication Date: 2003-12-09T12:08:25Z
• Authors: Eric Uhlmann; Nilanjana Dasgupta; Angelica Elgueta; Anthony G. Greenwald; Jane Swanson
• Keywords: Ingroups and outgroups; Prejudice (legal term); Skin Color; In-group favoritism

Two experiments examined the influence of skin color on American Hispanics' and Chileans' attitudes towards their ethnic ingroup toward subgroups within ingroup. When implicit were examined, both Hispanics Chileans expressed strong preference for lighter complexioned subgroup ("Blanco" in Spanish) over darker ("Moreno" Implicit Blancos was evident among self-identified Moreno as well Blanco participants countries, suggesting that desirability light apparently supersedes national boundaries can reverse ubiquitious favoritism effect usually obtained intergroup research. participants' versus Caucasians assessed, differences emerged: whereas did not favor either group. Self-report measures revealed less consistent evidence prejudice based color.