THE INFLUENCE OF INFORMATION SOURCE CHARACTERISTICS OF SNS ON ONLINE CSR eWOM ACCEPTANCE AND ATTITUDES TO THE COMPANY
0211 other engineering and technologies
02 engineering and technology
DOI:
10.15444/gmc2016.04.02.04
Publication Date:
2016-07-20T22:51:28Z
AUTHORS (3)
ABSTRACT
The expertise, trustworthiness and attractiveness of the information source all positively influence information recipients’ eWOM (Electronic Word-of-Mouth), acceptance of CSR messages, as well as their attitudes to the company.
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