The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia

• DOI: 10.15575/ijhar.v2i2.6657
• Publication Date: 2020-09-04T08:00:55Z
• Authors: Devi Septiani; Ahmad Ajib Ridlwan
• Keywords: Accidental sampling

Halal has become part of life world wide style that the service demand is advancing in big scale industrial and economic frame. This study aim to determine effects halal certification customers’ awareness intention purchase food products. belongs quantitative type with samples 105 Muslim respondents. Accidental sampling applied data. Four-point Likert questionnaire utilized data collecting which analyzed multiple linear regression techniques using SPSS 23 program. The results this indicate variables both partially have positive on intentions Meanwhile, two simultaneously, namely awareness, also influences