Information Quality, Distrust and Perceived Risk as Antecedents of Purchase Intention in the Online Purchase Context

• DOI: 10.15640/jmise.v2n2a2
• Publication Date: 2016-02-21T07:20:33Z
• Authors: Gabriel Sperandio...; Suélen Bebber; Deonir De Toni; Luciene Eberle
• Keywords: Distrust; Consumer behaviour; Information Quality; Empirical Research

Information Quality, Distrust and Perceived Risk as Antecedents of Purchase Intention in the Online Context Gabriel Sperandio Milan, Suélen Bebber, Deonir De Toni, Luciene Eberle Abstract Consumer behavior, facing new options that internet online channels offer, has changed way customers act search for best purchase option. Therefore, understanding antecedents or determinant factors customers' intention is necessary, what opportune to be studied on context, since such context disseminating among customers. As a result, aim this study was look at existing literature about identify possible could explain outcome. Therein, from research, Theoretical Modelhas been elaborated previous theoretical research considering constructs Intention, aiming analyzing relation these context. From it conclude there still opportunity understand consumer behavior empirical application model one them. Full Text: PDF DOI: 10.15640/jmise.v2n2a2