Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

• DOI: 10.15728/bbr.2016.13.5.1
• Publication Date: 2016-09-06T19:29:53Z
• Authors: George Rossi; Dirceu da Silva; Mauro Garcia
• Keywords: Interactivity

This research aims to integrate the theories of Explicit Memory and Interactivity, contributing theoretical development both. We investigated whether interactivity precedes explicit consumer memory. Data collection was carried on by sending online questionnaire 876 undergraduate male students, with a return 453 valid questionnaires. were analyzed using Structural Equation Modeling constructs Interactivity. The analyzes indicate that increases memory, filling gap this concept about its effects. Moreover, it is related future, not only past present, as shown classical definitions. As for formation results from individual's interactions environment, which explained theories. indicated memory are almost independent each other, having low correlation or nil.