Understanding User Migration Patterns in Social Media

• DOI: 10.1609/aaai.v25i1.8089
• Publication Date: 2022-06-22T16:55:53Z
• Authors: Shamanth Kumar; Reza Zafarani; Huan Liu
• Keywords: Popularity; Phenomenon

The incredible growth of the social web over last decade has ushered in a flurry new media sites. On one hand, users have an inordinate number choices; on other are constrained by limited time and resources to choose sites order remain active. Hence, dynamic entails user migration, well studied phenomenon fields such as sociology psychology. Users valuable assets for they help contribute site generate revenue increased traffic. We intrigued know if migration can be studied, what patterns are. In particular, we investigate whether people migrate, do, how migrate. formalize attention identify between popular determine clear This work suggests feasible way study media. discovered understand gauge their popularity improve business intelligence generation through retention users.