Assessing the Competitiveness in Regional Marketing

• DOI: 10.17059/ekon.reg.2021-1-10
• Publication Date: 2021-04-05T09:15:00Z
• Authors: Egor V. Anokhin; Vladimir A. Anokhin
• Keywords: Benchmarking

Increasing market competition requires the examination of marketing methods and tools in territorial management. Place has been developing with some delay compared to value marketing, as it emerged later, shaping its theoretical practical basis accordingly. We analyse for assessing competitiveness context place marketing. The research methodology includes monitoring, comparison, analysis, synthesis, benchmarking. study evolution ideas concerning revealed three important concepts: production, product selling. analysed at local territory, city, region, country levels. These form ratings. Th e dat a o n th competitivenes s f territorie allo w stat an d loca l authoritie choose (demarketing) strategy depending on desired level influence. propose model state identifying Porter diamond level. This complies modern concepts indicates that effectiveness depends public administration, position system international relations, influence socio-economic processes state. development global digital economy should enable data collection improve decision-making process. Thus, will be possible regulate administrative staff, coordinate use functioning territories, create additional opportunities ranking countries accordance available resources, relationships population. measures would ensure permanent field