Business models for Serious Games developers - transition from a product centric to a service centric approach.

• DOI: 10.17083/ijsg.v1i1.10
• Publication Date: 2014-11-17T10:18:17Z
• Authors: Jannicke Baalsrud...; Stefan Wiesner; Rosa Garcia Sanchez; Poul Kyvsgaard Ha...; Giusy Fiucci; Michel Rudnianski; Jon Arambarri Bas...
• Keywords: 05 social sciences; 1. No poverty; Small and medium sized companies; QA75.5-76.95; Developers; Business models; L; Education; QA76.75-76.765; Electronic computers. Computer science; 8. Economic growth; 0502 economics and business; Extended Products; Competitive advantage; Computer software; servitization

In the context of serious games industry, up to now most commonly used BM among developers representing SMEs consists in offering an individual product customer, based on tailored one-of a kind production. Such production has high costs and low re-usability leads long time-to-market. For industry dealing with products highly dependent technological advances, this implies risks for failure thus being put out business. Consequently, increasing number Serious Games are struggling survive. These trends not specific SG development sector, but can actually be observed several others, like software as well manufacturing where transition less product-oriented observed. This article is analysis cases studies outline how such might possible also within game discuss threats opportunities transition, both case comparison experiences other industries