Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment

• DOI: 10.18148/srm/2015.v9i3.6151
• Publication Date: 2015-12-01
• Authors: Gerry Nicolaas; Pamela Campanelli; Steven Hope; Annette Jäckle; Peter Lynn
• Keywords: Replicate; Stern; Interview

The work of Smyth, Dillman, Christian, and Stern (2006) Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude the format is preferable as it reflects deeper processing survey Smyth et al. found performed similarly across telephone web modes. In this paper we replicate their research extend by including a comparison with face-to-face in addition using probability samples general adult population. A cognitive interviewing follow-up was used explore quantitative findings. Our results suggest there are times when may not perform modes be factors which limit quality answers.