The Role of Competitive Advantage Between Search Engine Optimization and Shaping the Mental Image of Private Jordanian University Students Using Google

• DOI: 10.18280/ijsdp.180815
• Publication Date: 2023-08-29T07:21:31Z
• Authors: Mohammad Khalaf D...; Marzouq Al-Qeed; Jassim Ahmad Al-G...; Ahmad Yahiya Bani...
• Keywords: Search engine optimization; Brand Image

This study aims to determine the factors that influence improvement of mental image Jordanian private university students who primarily use Google.Building upon concept Search Engine Optimization (SEO), we developed and assessed a conceptual framework includes influences On-Page Optimization, Off-Page functioning search engines.The theoretical draws Bedny's perspective activity, which emphasizes purposeful actions undertaken by individuals in specific contexts.Activity encompasses not only physical but also psychological processes social interactions associated with them.A sample 400 respondents was surveyed, revealing strong relationship between engine optimization (as an independent variable) creation positive dependent variable).Competitive advantage served as mediating variable, dimensions including scope, site, synergy, system, particularly among potential students.The results demonstrate significantly impacts formation at universities, it correlates strongly their self-perceptions.Further research is needed better understand role optimization, artificial intelligence, big data techniques attracting universities.This contributes literature on both Knowledge Graphs offering fresh how these subjects can be effectively utilized modern marketing.Additionally, provides insights into benefits SEO utilization context Graphs.