FROM TRADITIONAL TO NEW HOTEL REVENUE MANAGEMENT METRICS: AN EXPLORATORY STUDY ON THE POTENTIAL OF NREVPAR AND REVPAC

• DOI: 10.20867/thm.29.2.6
• Publication Date: 2023-05-15T12:44:23Z
• Authors: Detlev Remy; Huey Chern Boo; Shirley Tee
• Keywords: Comparability; Strengths and weaknesses; Exploratory research

Purpose – This research aims to uncover the weaknesses of traditional hotel revenue management metrics (RM) and evaluate potential application two new metrics, specifically net per available room customer. Design/Methodology/Approach Initially, a focus group roundtable discussion was conducted with 15 participants who held managerial positions in various chains. The objective identify critical be included subsequent online questionnaire. An questionnaire then distributed HSMAI members Asia, Americas Europe, as well through personal contacts. In addition quantitative analyzes, data were also content analyzed reveal existing RM performance assessment tools based on technology-organization-environment framework. Findings Considering positive results, would accepted by RM. However, terms quality robustness, completeness measurements, comparability industry, organizational support should considered when designing metrics. Originality study is first offer insights into measures. It provides guidance what consider developing