Modeling for sustainable tourism management and objective happiness in times of profound changes: the case of Usiacurí, Colombia

• DOI: 10.20867/thm.30.3.5
• Publication Date: 2024-07-11T09:51:50Z
• Authors: Gertrudis Yackeli...; Zahira MORENO FRE...; Martha Cecilia ME...
• Keywords: Sustainable Tourism; Hospitality management studies

Purpose - The purpose of this study is to analyse changes in tourism as a local economic development sector, considering environmental degradation and new global scenarios during after the pandemic. objective propose sustainable, collaborative, happinessoriented management model revive sector. Methodology/Design/Approach utilizes grounded theory methodology, incorporating systematic document review critical analysis successful UsiacuríAtlántico municipality management. This approach aids developing TUGMECOL model, emphasizing collaborative networks promoting dynamic, productive, participatory, legitimate, respectful heritage Results study’s findings converge notable for its emphasis on quality life happiness innovative dimensions sustainable sector development. evident manifestation political trust Originality research unique strategy use case Usiacurí-Atlántico enhances originality significance potential replication similar rural areas, opening avenues further enhance model.