Sustainable Management of the Offer of Cultural Institutions in the Cross-Border Market for Cultural Services – Barriers and Conditions

• DOI: 10.20944/preprints201808.0339.v1
• Publication Date: 2018-08-21T23:35:53Z
• Authors: Łukasz Wróblewski; Bogusław Dziadzia; Zdzisława Dacko-P...
• Keywords: Sustainable management of culture; Town divided by a border; Cieszyn-Český Těšín; Cross-border market for cultural services; 05 social sciences; 710; 01 natural sciences; 12. Responsible consumption; Cultural offer; marketing; town divided by a border; 0502 economics and business; 11. Sustainability; cultural offer; sustainable management of culture; cross-border market for cultural services; 0105 earth and related environmental sciences

The concept of sustainable management in culture has been recognised global strategic documents on development for more than a decade. It is also increasingly reflected the cultural polices particular states, and – very importantly –cultural managers responsible shaping offer cities are becoming interested this concept. Despite increasing attention being paid to topic among both practitioners theoreticians management, none these or other works can we find any content directly related possibility applying town which, due political turmoil, divided by national border. Hence, gap was direct impulse taking up research field. In article, using different notions market, our own definition cross-border market services developed, conditions functioning were presented based example Cieszyn (Poland) Český Těšín (Czech Republic). opinion authors essential application For purpose survey individual interviews with experts conducted. results prove that despite numerous Czech-Polish projects carried out institutions, there still many barriers which make it difficult residents benefit from available side These limit full implementation offer.