Consumer Decision Making Model Process but as Independent Factors: And Its Influence on Purchasing Behavior

• DOI: 10.20944/preprints202402.1188.v1
• Publication Date: 2024-02-22T07:54:51Z
• Authors: Andy Ismail; Yenny Maya Dora; Taofik Hidajat
• Keywords: Decision-making; Purchasing decision; Purchasing process; Decision-making models; Consumer behaviour

This research challenges the traditional perspective on consumer behavior, which focuses external factors shaping sequential stages of decision-making. Instead, it proposes a paradigm shift by treating decision-making process itself as an independent variable, exploring its impact various outcomes like purchasing brand loyalty, and post-purchase satisfaction. novel approach offers deeper insights into intricacies particularly in digital age. By uncovering reciprocal relationships between other variables, provides more nuanced understanding how consumers navigate today's complex landscape. It further delves variations across diverse groups influence outcomes, recognizing unique characteristics needs different demographics. The also acknowledges interplay psychological, social, contextual that shape both downstream effects, offering comprehensive multifaceted influences behavior. Ultimately, studying this aims to equip businesses researchers with valuable insights, enabling them better ever-evolving world