Store Impulse Marketing Strategies and Body Mass Index

• DOI: 10.2105/ajph.2014.302220
• Publication Date: 2014-12-19T08:53:27Z
• Authors: Deborah A. Cohen; Rebecca Collins; Gerald Hunter; Bonnie Ghosh-Dast...; Tamara Dubowitz
• Keywords: Overconsumption; Grocery store; Added sugar

We quantified the use of placement and price reduction marketing strategies in different food retail outlets to identify associations between these risk overweight obesity among customers.In 2011 we collected dietary health information from 1372 residents "food deserts" Pittsburgh, PA. audited neighborhood restaurants stores (n = 40) including 16 distant venues at which reported shopping. assessed end-aisle displays, special floor cash register reductions for sugar-sweetened beverages (SSBs); foods high saturated oils, fats, added sugars; nutritious such as fruits, vegetables, products with least 51% whole grains.Supermarkets superstores had largest numbers displays low-nutrient foods. Exposure SSBs sugars was associated increased body mass index.In-store appear be factors a higher index regular shoppers. Future research is needed confirm causal role obesity.