‘Difficult’ packaging for older Chinese adult

• DOI: 10.21606/drs.2016.206
• Publication Date: 2019-03-25T16:21:44Z
• Authors: Xuezi Ma; Hua Dong
• Keywords: Packaging and labeling; Population Ageing; Ageing society

The ageing of the global population highlights need to understand implications declining user capabilities and help elders live full, autonomous lives. One poorly understood issues is that packaging openability. aim this study develop an understanding openability from older Chinese people’s perspectives, so designers manufacturers can address issue effectively. A survey was conducted rate types household consumers in 60+ age group struggle with, covering opening gestures, coping strategies, attitudes towards design other related issues. extent which has difficulties when products connection with daily purchases also discussed.