Towards Marketing Tourism and Hospitality Services in Egypt, Tunisia, and Lebanon as a Mega Destination

• DOI: 10.21608/mkaf.2022.273817
• Publication Date: 2022-12-21T12:21:37Z
• Authors: Tamer Abdulaziz; Hamad Ali Batikh ...; Salama Ammar
• Keywords: Hospitality; Mega-; Destination Marketing

In spite of opportunities and capabilities tourism hospitality services in Egypt, Tunisia, Lebanon, they did not have a fair share the international movement.This study aims at exploring impacts marketing mentioned countries as mega destination on increasing their market share.A total 200 questionnaires were distributed to convenient sample academic professors, experts, governmental officials from Jordan Turkey during June 2021 March 2022.105 valid samples collected with recovery rate 52.5%.The indicates that based success factors obstacles concerning Lebanon destination, it is predicted there may be an increase share.Marketing through this new trend achieves results better lower cost than individual for each country.There need create kind bloc or close cooperation between group Arab are ‫والفنادق‬ ‫السياحة‬ ‫كلية‬ ‫جملة‬ -‫عدد‬ 21 -‫ديس‬ ‫مرب‬ 1211 ‫م‬geographically, culturally, religiously socially all fields, especially hotel fields.It important convince importance three destination.