Modeling Demand Chain Management (DCM) Processes for Indian Retailing

• DOI: 10.21863/jscms/2016.5.2.027
• Publication Date: 2016-09-05T20:58:45Z
• Authors: Arun Kumar Deshmukh; Ashutosh Mohan
• Keywords: Enabling

The study aims at determining the core variables of demand chain management (DCM) which should ideally be focus senior in order to accomplish higher organizational performance through improved supply practices. research follows development survey based on descriptive-analytical design. It initially involves identification and analysis influential factors implementation DCM Then these are organized into interpretive structural questionnaire given ten experts-five academics five retail experts. Subsequently, obtain enablers outcomes analyzed using modeling (ISM) methodology. concentrates upon identifying practices implemented by retailers a chain. major findings paper are: top commitment support SC is most significant enabler with highest driving power i.e., they must committed adoption Besides this, that consider collaborative relationship suppliers, internal integration, coordination, information management. Further marketing orientation seems playing key role as enabler. novelty lies an emerging philosophy i.e. its per se. has rarely been studied from theory building perspective hitherto. Moreover, ISM-based approach applied for first time drivers vis-a-vis dependents. possessing ISM needs dealt meticulously priority because sooner or later going influence dependent them.