Understanding e-Cigarette Addictiveness: Triangulation of Focus Group and Netnographic Data

• DOI: 10.2196/57970
• Publication Date: 2024-10-01T19:31:32Z
• Authors: Marike Andreas; Nadja Grundinger; Nadine Wolber; Daria Szafran; Tatiana Görig; Ute Mons; Valerie Lohner; Sabine Vollstädt-...; Sven Schneider
• Keywords: Addictive behavior; Electronic cigarette

Numerous studies have shown that e-cigarettes are addictive. For example, we previously showed users of e-cigarette online forums discuss experiences addiction in a netnographic analysis. However, it is unclear what makes addictive apart from nicotine. In focus group analysis, recently identified 3 unique features linked to addiction: the pleasant taste, unobtrusiveness, and unlimited usability e-cigarettes.