Cancer Briefs: Evaluation of Infotainment on Social Media for Public Engagement about Cancer Clinical Trials (Preprint)

• DOI: 10.2196/preprints.56098
• Publication Date: 2024-01-10T22:11:59Z
• Authors: Jonathan Sommers; Don S Dizon; Mark A Lewis; Erik Stone; Richard Andreoli; Vida Henderson
• Keywords: Promotion (chess)

<sec> <title>BACKGROUND</title> Lack of information, awareness, and misconceptions about clinical trials are major barriers to cancer trial participation. Digital social media dominant sources health information offer optimal opportunities improve public medical awareness education by providing accurate trust-worthy from reliable sources. Infotainment, material intended both entertain inform, is an effective strategy for engaging educating audiences that can be easily disseminated using may a novel way trials. </sec> <title>OBJECTIVE</title> The purpose this study was evaluate whether infotainment videos, media, could drive seeking behaviors related <title>METHODS</title> We created the Cancer Briefs video series, which comprised 3 videos focused on immunotherapy clinicals (video 1), promotion specific 2), diversity in 3). instituted dissemination marketing process measure engagement among media. <title>RESULTS</title> Even with very modest budget, series substantially increased behavior increasing research organization webpage visits 873.8% 41,300% 3,682.2% <title>CONCLUSIONS</title> Our shows digital tools tailored target audiences, scalable, at low cost, making it accessible educational, recruitment, retention improving conduct