Personal values in relation to environmental attitudes and behavior in handicraft enterprises in Oaxaca and Guanajuato, Mexico

• DOI: 10.22201/fca.24488410e.2025.4731
• Publication Date: 2024-03-23T00:48:55Z
• Authors: Diana De Yta-Cast...; Patricia S. Sánch...; René Díaz-Pichardo; Angélica Bautista...
• Keywords: Handicraft

<p>This article explores the role of personal values and environmental attitudes as antecedents behavior in handicraft enterprises Oaxaca Guanajuato, Mexico. Elaborating on value-belief norm theory (VBN), reasoned action (TRA), planned (TPB), we analyze survey data obtained from 72 using structural equation modeling. Our results show that self-transcendent openness positively significantly impact owners/managers expected according to (VBN). However, TRA TPB do not explain these enterprises.</p>