A Study on the Effect of TV News Information Characteristics on Tourism Motivation, Travel Satisfaction, and Behavioral Intention: Focusing on Gangneung Cultural City

• DOI: 10.22556/jctc.2024.10.1.37
• Publication Date: 2024-03-14T02:46:56Z
• Authors: Migyeong Yoon; Sangguk Kang; Jaeseok Lee

Purpose: TV news contents spread out via various media instantly and simultaneously. Focusing on those who are exposed to TV news contents on Gangneung, the city of cultural tourism, this study aims to identify the impact of TV news contents on travel motivation (i.e., intrinsic (PUSH) and the destination attraction factors (PULL)), travel satisfaction, and behavioral intention Methods: Using quota sampling, 656 data were collected from Gangneung visitors. Several statistical analyses were conducted using SPSS 28.0, including frequency analysis, reliability analysis, principal component analysis, correlation analysis, and regression analysis. Results: The results revealed the following key findings. Firstly, among the factors of timeliness, reliability, and usefulness, the usefulness factor showed the most significant influence in both PUSH and PULL factors, indicating that positive or negative news coverage about the region alters travelers' destination selection and decision-making. Secondly, among the PUSH and PULL factors, sociability, pleasure-seeking, natural scenery, and convenience had a significant impact on travel satisfaction, while escapism and entertainment did not affect travel satisfaction. Thirdly, travel satisfaction significantly influenced the intention to revisit and TV news viewing intention. Lastly, timeliness and usefulness of TV news had a significant impact on viewing intention, but reliability did not show such influence. Conclusion: Positive or negative news coverage about the region in TV news affects the development of the local tourism industry. In case of small local cities with a weak financial independency, the utilization of news media is an effective avenue to tourism promotion.