A Study on the Effect of TV News Information Characteristics on Tourism Motivation, Travel Satisfaction, and Behavioral Intention: Focusing on Gangneung Cultural City

• DOI: 10.22556/jctc.2024.10.1.37
• Publication Date: 2024-03-14T02:46:56Z
• Authors: Migyeong Yoon; Sangguk Kang; Jaeseok Lee

Purpose: TV news contents spread out via various media instantly and simultaneously. Focusing on those who are exposed to Gangneung, the city of cultural tourism, this study aims identify impact travel motivation (i.e., intrinsic (PUSH) destination attraction factors (PULL)), satisfaction, behavioral intention Methods: Using quota sampling, 656 data were collected from Gangneung visitors. Several statistical analyses conducted using SPSS 28.0, including frequency analysis, reliability principal component correlation regression analysis. Results: The results revealed following key findings. Firstly, among timeliness, reliability, usefulness, usefulness factor showed most significant influence in both PUSH PULL factors, indicating that positive or negative coverage about region alters travelers' selection decision-making. Secondly, sociability, pleasure-seeking, natural scenery, convenience had a while escapism entertainment did not affect satisfaction. Thirdly, satisfaction significantly influenced revisit viewing intention. Lastly, timeliness intention, but show such influence. Conclusion: Positive affects development local tourism industry. In case small cities with weak financial independency, utilization is an effective avenue promotion.