A New Measure of Public Opinion on Corporate Social Responsibility.

• DOI: 10.2307/255812
• Publication Date: 2006-04-14T13:54:48Z
• Authors: J. E. Grunig
• Keywords: 0502 economics and business; 05 social sciences; 10. No inequality; 12. Responsible consumption

A situational theory is used to explain the communication behavior and attitudes of publics that arise from issues of corporate social responsibility. Results show that various publics believe corp...