Organizing and Leading “Heavyweight” Development Teams

• DOI: 10.2307/41167421
• Publication Date: 2012-09-26T15:54:46Z
• Authors: Kim B. Clark; Steven C. Wheelwr...
• Keywords: 0502 economics and business; 05 social sciences

Creating a distinctive advantage in the speed, efficiency, and quality of product developments is a major challenge for most firms. Achieving integration across functions lies at the heart of that challenge. While many authors recommend teams as a way to effectively manage development activities, realizing outstanding performance requires much more than simply naming members to a core team and designating a project head. A competitive advantage in product development capability requires fundamental changes in how work gets done; in the skills, capabilities, and tools team members bring to that work; in the support activities required from other groups inside and outside the organization; and in the responsibility and ownership taken by the project leader and core team for creating and executing the concept. This article lays out a framework for organizing and leading heavyweight teams and presents examples of companies that have made heavyweight teams a distinctive advantage.