Halal Tourism Based on Value Creation

• DOI: 10.26740/al-uqud.v4n2.p268-284
• Publication Date: 2020-10-24T08:21:37Z
• Authors: Ririn Tri Ratnasari
• Keywords: Promotion (chess); Hospitality; Excellence; Value (mathematics); Religious Tourism

Nowadays, halal tourism product is not only focused on Muslim tourists, but also non-Muslim one. The industry needs to develop the people understanding of values in order bring benefits consumers through recognition management potency as well need value identification. This research aimed value-based tourism, identify types, create basis for managing lawful which a model facilitate recognizion excellence. used qualitative case study approach, with head region where has implement Islamic Marketing Concept key informants. result showed that marketing included about pricing, promotion, and place. were keen services approach. Furthermore, there ten Indonesia e.g. Religious Tourism, Geo Natural Fashion Culinary Medical Historical Sport Culture Hospitality Tourism.