The Use of Social Media by Local Governments: The Case of Manabí’s Cantons in Ecuador

• DOI: 10.29007/sn24
• Publication Date: 2019-09-28T00:11:58Z
• Authors: Gonçalo Paiva Dias; Mariuxi Bruzza; Manuel Tupia
• Keywords: Scope (computer science); Early adopter; Diffusion of innovations; Empirical Research

The use of social media as an instrument for public institutions to provide in- formation and digital services their citizens promote participation has become a common strategy in the scope e-government. In this study, empirical investigation diffusion Facebook, Twitter, YouTube among local governments 22 cantons province Manabí (Ecuador) is presented. addition portraying adoption by province, results show that Diffusion Innovation (DOI) Theory can be used explain process studied those classified according five DOI Theory’s categories: innovators; early adopters; majority; late laggards.