STYLE DIRECTION "UNISEX" AS A DESIGN PRACTICE IN FASHION DESIGN

• DOI: 10.30857/2617-0272.2021.1.1
• Publication Date: 2021-05-17T20:32:21Z
• Authors: N. V. Chuprina; N. P. Paranko; S. I. Prasol; A. I. Baranova; M. O. Kovalchuk; H. V. Omelchenko
• Keywords: Constructive; Costume design

The study is devoted to defining the basic principles of formation style direction "unisex" as a design practice fashion design; formulation generalized image-design characteristics this for development costume collections relevant product mass consumption. Methodology research based on comprehensive approach identifying and artistic-compositional properties collection development, in particular methods socio-cultural analysis, historical logical system-structural, comparative, compositional stylistic analysis. At separate stages morphological analysis synthesis, sociological interrogation are applied. origin direction, its features, obligatory elements design, evolution form, main products studied. characterized from standpoint assimilation interactive men's women's twentieth century. systematization figurative-design constructive-compositional features substrates modern market fashionable clothes general purpose carried out. It identified artistic clothing stylistics "unisex", taking into account materials. models systematized characteristic which basis designing author's structured. clothing, corresponding tendencies has been designed. scientific novelty determine degree aesthetics ideological content gender aspects image-project phenomenon cultural space determined. suit, interactively interact with product, have identified. practical significance application determined by commercial potential, allows designers segment brands reduce production costs further promotion: single men women same materials, advertising, etc.