Frequency, duration and medium of advertisements for gambling and other risky products in commercial and public service broadcasts of English Premier League football

• DOI: 10.31235/osf.io/f6bu8_v1
• Publication Date: 2025-04-23T00:22:38Z
• Authors: Rebecca Cassidy; Niko Ovenden

Background: There is concern in the media and among public health professionals about proliferation of advertisements for gambling other risky products during sporting broadcasts its potential impact on vulnerable groups including children young people.Methods: An established coding framework was used to identify categorize all instances product marketing six English Premier League football: three episodes Match Day, a highlights program BBC (a service broadcaster), full matches Sky Television commercial subscription channel).Results: Gambling advertising occurred more frequently than either alcohol or hyperpalatable food both non-commercial UK television sports stations. Overall, there shows live Sky.Conclusions: Concern gambling, has focused stations which include advertisement breaks their broadcasts. However, this research suggests that football highlights, do not breaks, are also saturated with advertising. Further needed investigate how impacts different groups, particularly people.